Sex Sells: Advertising Study

One of the best methods for selling a product or service, is to show a beautiful person in skimpy clothing. Why? Because usually people don't care about the product or service at first, they only care about seeing more pictures of the beautiful model in the advertisement. An example, would be the Evolution of Evony Advertisements that I discussed a while back, showcasing the trend and downward spiral of their advertising techniques. That is one of the most prime examples that anyone could ever show, because I have no doubt if you've surfed the internet you've probably stumbled on one of the ads at some point.

Also, I had a discussion between a friend and I about what a person would notice first upon entering a website, a picture of a beautiful woman, or the title of the article. So far the poll is pretty uneven, being that 100% have voted for noticing the beautiful woman before the article title, so in that respect, it looks like I'm ahead in the debate.

I've ran a couple video gaming sites a while back, and on my site I had a tracker which tells me what advertisements were being clicked on in relation to the page that they resided on. What did I notice? The topics which had beautiful people on them, because the contextual advertisements which reads the content on the page automatically puts advertisements there for the keywords that were read, hence advertisements with beautiful people on them.

I don't have the statistics in front of me (well, they would be private anyways), but I've noticed that there was a substantial increase in PPC (pay-per-clicks) concerning my Adsense account than there was in relation to discussing topics that were not sexual in nature. It's almost like people were driven to click on the advertisements with beautiful people on them, not because they wanted to know about the product or service, but rather because for the soul purpose that it had a beautiful person on it. There is a strong potential money maker by just using beautiful people, but that is something that true advertisers have known about since the dawn of time.

There is a lot of money to be made by using sexually driven advertisements, but for me, I only have one problem. I have morals, and for some reason that's always been a wall that I only peek around from time to time, but never climb over. Well, I'm not sure how long that wall will last, because from what I've noticed so far, is that this can be a potential money maker if used properly. So in truth, there is a substantial reason as to why advertising companies have used attractive and beautiful people for the advertising, it's an attention getter!

When you saw this article on Hubpages (assuming you came from Hubpages directly), what caught your attention first? Was it the article title, or the picture of the beautiful woman with cleavage? If this is anything like the other study I did earlier concerning the article title vs the beautiful woman, then I'm pretty sure it's going to be the woman again. Do you see the advertising power here? I do!